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优莎娜总裁Fred Cooper在第四季度全球电话会议上的发言(节选)
发布时间:2010/6/1  阅读次数:370  字体大小: 【】 【】【

2010年2月10日美国东部时间上午11:00


       Now let’s talk about our really rapidly growing Asia Pacific region. Quarter-after-quarter,Asia continues to grow at a double digit pace and is quickly becoming nearly half of our total sales. In fact in the fourth quarter, Hong Kong has now officially become our second largest market just behind the U.S.
       现在让我们来谈谈真正快速增长的亚太地区。一个季度接着一个季度,亚洲市场继续以两位数的速度增长,其销售额很快将接近全球半壁江山。实际上在第四季度,香港已经正式成为仅次于美国的第二大市场。

       Of our nine markets in this region, six reported local currency growth for both the full year 2009 and for the fourth quarter when compared with last year. Our largest market in the Asia Pacific region Hong Kong once again out paced all other markets and was up more than 54% over last year.
       在亚太区的九个市场里,和去年相比,有六个市场在2009年全年和第四季度均报告增长(以当地货币计算)。亚太区最大的市场香港再次超过其它市场,全年增长超过54%。

       This is a great indicator of how our Chinese associate base is growing. These associates really understand and promote the new matching bonus and their businesses are growing as a result.
       这很明显说明了我们的华人经销商是如何成长的。这些经销商真正理解并且推广新的对等奖制度,所以他们的业绩理所当然在增长。

       Associate growth in the region was also considerable at 12.1%, more than 51% of associates worldwide are now located in this region. The additional compensation program and matching bonus is the greatest factor for growth we're experiencing in our overseas markets.
       该地区经销商的数量也以12.1%很可观的速度在增长,全球超过51%的经销商位于该地区。增强的奖励计划和对等奖是我们在海外市场增长的最大推动力。

       By increasing our pay out for associates, USANA's compensation plan is viewed as more profitable and thus more desirable than any of our competitor's compensation plan. This program allows our new associates to generate a check faster, which we believe is a distinct competitive advantage.
       由于提高了奖金支付比率,USANA的奖励计划被认为更具有盈利性,因此相比较其他的竞争对手更具有吸引力。这个奖金制度使得新直销商更快产生支票,我们相信这是一个很大的竞争优势。

       To sustain the momentum in this region, in May, we will host our Asia-Pacific conference in Hong Kong. And we’re excited about this event because the registration numbers suggest that attendance there could even surpass the number of associates who attended our international convention in Salt Lake City last year.
       为了保持该地区的持续性增长,在今年5月份,我们将在香港举行亚太区年会。我们很激动,因为目前注册的与会人数显示将超过去年在盐湖城举行的全球年会的人数。

       At this event, we have some announcements and of course they’re reserved as a surprise for our associates attending there to generate additional excitement in that region.
       在这个会议上,我们将会有一些重大宣布。理所当然,这些宣布将会成为与会者的惊喜,并成为该地区业绩增长新的推动力和兴奋点。

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